Thursday, August 23, 2007

Razr2: Motorola's hope in a handset

The follow up to Motorola's legendary Razr has shaved 2mm off the width of its predecessor, but still lacks a 'killer app'

To say Motorola has a fair bit pegged to the success of the Razr2 is a little like saying that our planet has a fair bit pegged to the sun continuing to combust.

Edward Zander, Motorola's chief executive, has himself acknowledged that the company didn't deliver many "really new 'wow'" products in the first half of the year, so it will be hoped – rather fervently – along the Motorola corridors, and those of its investors, that in the third and fourth quarters the handset maker can recover some ground.

There is a fair bit of ground to make up. Last month, the company posted a deficit of $28 million (£14.2 million), its second straight quarterly loss. Overall revenues for the second quarter of this year were down 19 per cent, from $10.8 billion to $8.7 billion (£5.5 billion to £4.4 billion), compared with the same quarter last year, while handset sales dropped by 40 per cent over the same period.

Motorola's hopes are in fact pinned to two devices. First came the Z8, a 'movie phone' which came pre-loaded with The Bourne Identity, and which was released a couple of months ago.

http://technology.timesonline.co.uk/tol/news/tech_and_web/personal_tech/article2308099.ece

http://rohitbrt.blogspot.com/

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